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EP 23: Going Viral: The Highs and Lows

Updated: Jul 4

Ever wondered what it would be like to go to bed with 50 followers and wake up with 5000? That's pretty much what happened to my guest today, Nicole from Nicnakknits. Almost one year ago to this day, Nicole started making chunky knit blankets using only her hands and some video tutorials. A few months later, she decided to give it a go and start her own small business and the rest is history.


Find out how she took her favourite past-time and turned it into a business that has over 27.3k followers in less than a year. Hear her story of going viral, not once, not twice, but several times AND the positives and important to note negatives this had on her business.

Connect with Nicole Salmon Instagram: @nicnakknits

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