EP 94: If I Googled Your Name- What Would Pop Up? How to Become Searchable in 2025!
Listen up, because some marketing tough love is coming your way: If I Googled your name, what would pop up? If you said, "I don't know," then chances are, there is some room for improvement in your online marketing efforts that may be the difference between hitting your 2025 revenue goals vs not.
My 2025 online marketing predictions for 2025- you need to be searchable. And here's the good news- it won't be that hard to accomplish IF you follow these 3 steps.
3 Steps to Become Searchable in 2025👇
Make a list of 20 keywords or phrases that you want to be known for. Put this list somewhere so that you can see it often. Use them often in your social media posts, blog posts, and in your emails, etc. This will help algorithms and search engines populate your content in those keyword categories and people will start to remember that you are associated with those words.
Pro Tip: Your name and your business name are both keywords.
Optimize your website. Use those keywords on Page Titles, Meta Descriptions, Headers and Alt-text on your images. Publish the site, and remember to reindex your site in Google Search Console.
Pro Tip: If a web page has less than 1000 words on it, consider adding more text/paragraphs onto the page and sneak in more keywords. My favourite way to do this is with a FAQs section.
Optimize all of your social media profiles. They are searchable too, and chances are people are searching for you or your services in our favourite apps, and we want to make sure you, in fact, pop up.
If you found this helpful, feel free to tell a friend about the show!
More great tips can be found here @ashleyavismarketing
Thanks for listening,
Ashley Avis Ashley Avis Marketing
Based out of Niagara, Ontario
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