EP: 93 The Roadmap to Grow Your Revenue, WITHOUT Growing Your Following

Welcome to today’s episode! As we head into Q4, we’re entering the peak sales era on social media, where the noise from Black Friday, Cyber Monday, and holiday sales is ramping up across platforms like Instagram and Facebook.

If you're a business owner looking to increase revenue during this busy Q4 season, this episode is for you. I'm diving into proven strategies that can boost your sales without focusing on growing your follower count. Instead, I’ll guide you on how to leverage your existing audience for greater revenue!

Below are the shownotes for today's episode, but please be aware, I share way more nuggets of wisdom in the actual episode! Press Play, sit back, and get ready to grow your revenue!

PRESS PLAY

Step-by-Step Revenue Roadmap

Step 1: Make a Weekly Sales Post

• One Per Week: Post one sales-focused content piece weekly (carousel, video, or infographic).

• What is a Sales Post?: A post that answers critical buying questions—what the service is, who it’s for, what results it delivers, and, most importantly, how to buy it.

• Types of Sales Posts: Case studies, service spotlights, promotions, or "Wondered What It’d Be Like to Work With Me?" themes.

• Key Tip: The CTA should guide followers to make a buying decision or take a next step towards purchasing.
  

Step 2: Launch Quarterly

• Plan for a Launch Every Quarter: Every 3 months, dedicate 4–7 days to a "launch period" with increased posting frequency, focused on converting followers to buyers.

• Daily Themes: Address questions like:

  • Day 1-2: What is the service? What are the benefits?

  • Day 3: Who is it for?

  • Day 4-5: Case studies or testimonials.

  • Day 6-7: Why buy now? How to buy.

• Bonus Tip: Add a special promotion or bonus during the launch to build urgency (e.g., an extra coaching session, a price reduction, or a free guide).

Why Quarterly? Launching too often can lead to audience fatigue. Space launches to balance between sales and nurturing posts, preventing follower loss.

Step 3: Create a New Lead Magnet

• What’s a Lead Magnet?: A valuable freebie, like a PDF, checklist, or template, that delivers quick wins and aligns with your paid offers. Example: A “Website Must-Have Checklist” for those interested in web design services.

• How It Works:

  1. Create the Lead Magnet and promote it.

  2. Collect emails in exchange for the free resource.

  3. Set up an email series to educate and showcase how you can help them achieve their goals.

  4. Ensure each email has a CTA, like booking a call or applying to work with you.

  
  

Step 4: Update Your Sales Pages

• Optimizing Sales Pages: If you want to sell high-ticket offers, having a well-designed website and sales page is essential. It should answer the same questions from your social media posts and act as a comprehensive resource for potential clients.

• Need Help?: Visit ashleyavismarketing.com if you need support creating effective sales pages or websites!

Recap

To grow your revenue without increasing your followers:

1. Weekly Sales Posts: Show up consistently with sales content.

2. Quarterly Launches: Dedicate short, focused periods for higher-frequency sales.

3. New Lead Magnets: Attract and nurture leads with valuable free content.

4. Optimized Sales Pages: Ensure you have a clear, comprehensive website.

If you're interested in working with me and my team to implement these strategies, reach out via ashleyavismarketing.com.

Join the Insider's Club Don’t miss out on future episodes packed with insights! Join my email list at ashleyavismarketing.com/insiders for updates and exclusive tips.

Until next time, you've got this!—Ash

Ashley Avis CEO, Ashley Avis Marketing Inc. Web Designer Copy Writer Social Media Manager Email Marketer